Brand Identity & Packaging
Consentio Pathway — Phase 2 of 6
Brand identity is where strategy becomes visible.
Every design decision must reinforce positioning, pricing logic, and market intent — while withstanding regulatory review.
At Consentio, identity is not subjective.
It is engineered to sell, scale, and pass compliance the first time.
Design without strategy creates delays. We prevent that.
Why Identity Must Follow Strategy
Most brands treat design as a creative exercise.
In spirits, design is a regulatory and commercial decision.
Packaging that ignores pricing logic, category norms, or compliance requirements leads to redesigns, rejected COLAs, delayed launches, and unnecessary cost.
Phase 2 exists to ensure identity strengthens the strategy — not undermines it.
Execution without alignment is expensive.
What We Define in Foundation Strategy
Brand Identity System
Logos, typography, color systems, and visual language developed to reinforce positioning, price tier, and category credibility.
Packaging Architecture
Bottle, closure, label layout, and hierarchy engineered for shelf impact, margin protection, and distributor acceptance.
Compliance-Ready Design
All creative reviewed through a regulatory lens to ensure TTB and state compliance before submission.
Line Extension Readiness
Identity systems designed to scale across SKUs without future rework.
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What Happens When Design
Leads Strategy
• Rejected COLAs due to avoidable label errors
• Packaging revisions after production quotes
• Misaligned price perception on shelf
• Bottles that look premium but sell cheap
• Brands forced to redesign before launch
These mistakes are common. They are also preventable.
What Comes After Brand Identity & Packaging
Once identity and packaging are approved and compliance-ready, the brand advances to:
Execution accelerates only after identity is locked.