COLA + Formula Approvals
Before any alcoholic beverage can be legally sold in the U.S., it needs a Certificate of Label Approval—commonly known as a COLA. This approval comes from the Alcohol and Tobacco Tax and Trade Bureau (TTB) and ensures that your label meets all federal regulations and is ready for market.
At Consentio Spirits, Our legal teams are experts in the process, so you don't have to be.
Whether you’re a domestic or international wine, spirits or ready-to-drink cocktail brand expanding your portfolio or entering new markets our team will guide you through the entire process.
How We Can Help:
Pre-Submission
Compliance Review
We flag potential issues before submission—saving you time, money, and unnecessary revisions
TTB System
Navigation
We manage the entire submission process so your team can stay focused on production and sales.
Real-Time Tracking
& Communication
We monitor approval status and handle all TTB correspondence on your behalf.
What is a COLA?
If you’re just getting started in the alcohol industry, you might be wondering: What is a COLA?​ A COLA, also known as a Certificate of Label Approval is required by the Alcohol and Tobacco Tax and Trade Bureau (TTB). It’s what gives you the authorization to legally sell your beer, wine, spirits, or ready to drink beverage in the United States.
Do You Need a Formula Approval Too?
Many alcohol products also require formulation approval —especially if your product includes unique ingredients or non-traditional processes.
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Ingredients (e.g., natural flavors, colors, or extracts)
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Production Methods (e.g., blending, aging, infusions)
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Classification Effects (processes that affect the beverage's definition)
Products that require a formula approval:
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Flavored spirits
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Ready-to-drink cocktails
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Wines with added flavors
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Malt beverages with unique ingredients
We Simplify the Formula Process:
Formula Evaluation
& Documentation
We review your product's ingredients and production methods to determine if a TTB formula is required and prepare all necessary documentation.
TTB Submission
& Management
We handle the entire formula submission process through the TTB system, ensuring every detail is correctly filed.
Ongoing Support
Our team stays on top of any TTB updates or requests, providing prompt responses to keep your approvals moving forward.
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